Zuckerberg’s Threads vs Musk’s Twitter: Here Is Where Meta’s New App Will Win & Lose The Epic Showdown
Mark Zuckerberg’s new app, Threads, is set to launch and directly compete with Elon Musk’s Twitter. However, there are several factors that suggest Threads will face significant challenges in surpassing the popularity and influence of Twitter.
Zuckerberg’s Threads, Copycat App
Threads has been deemed a copycat app by industry experts. Twitter co-founder and former chief executive Jack Dorsey raised concerns about the permissions and data access required by Meta’s new app. Sharing a screenshot of the App Store listing, which displayed the app’s data requirements, Dorsey tweeted, “All your Threads are belong to us.” Elon Musk, too, joined him and commented on the post, “Yeah”.
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Twitter has historically struggled to monetize its user base due to limited user data. On the other hand, Meta already possesses a wealth of user data from its other platforms like Facebook and Instagram. Additionally, Meta’s existing expertise in brand-focused advertising can complement the direct-response ads on Threads. This integration of advertising capabilities gives Meta an advantage over Twitter in terms of revenue generation.
Language Models and AI
Meta’s launch of Threads also aligns with its strategic focus on large language models and AI applications. By establishing Threads as a text-based network, Meta can gather rich language data that can be used for AI projects and content generation. The potential for using Threads as an AI content-feeding platform presents a growth opportunity for Meta.
Challenges of Launching a New Social Network
Threads’ copycat nature and Twitter’s user base may make it difficult to overtake Musk’s Twitter. Success depends on differentiation and user experience. However, Meta’s advantage in user data and AI initiatives give it an edge.